This is the story of Richie and his journey to become the greatest rap-artist in the Netherlands. One evening he is violently mugged by a group of teenagers and loses his most prized possession: an expensive watch. When images of the humiliating robbery go viral, Richie's hard-earned reputation is damaged.

This is the story of Richie and his journey to become the greatest rap-artist in the Netherlands. One evening he is violently mugged by a group of teenagers and loses his most prized possession: an expensive watch. When images of the humiliating robbery go viral, Richie's hard-earned reputation is damaged.